The F in Fendi


Fendi is an Italian creator popular for its extravagant products, notably their handbags. Started in 1925 by Edoardo and Adele Fendi as a fur and leather outlet in Rome, currently the association is an international brand possessed by LVMH with Karl Lagerfeld as the artistic director.

A few of the high class goods besides handbags consist of fragrances, eyewear, timepieces and writing instruments. Situated in the finest destinations such as New York, Paris, Milan and Dubai, Fendi gives ready-to-wear products for both women and men. Profit for Fendi is skyward of $800 million.


Fendi is also popular for its leather goods such as “Baguette”, 2jours, Peekaboo or Pequin handbags. It wasn’t long before Lagerfeld was inventing accessories to go with their clothing selections.

Most famed for the brand is the ‘Baguette’ handbag, which is named after the French loaf of bread, passed under the arm.

Fendi was settled in 1925, when husband and wife Edoardo and Adele Fendi opened a leather and fur shop with its own in-house factory on Via del Plebiscito in the center of Rome. Fendi is all about classy Italian charisma.

It is an shameless exhibit of abundance and sexiness, and a aroma for extravagance–what started as a tiny family business has today created a fashion empire with forerunner stores placed all over the world.


Fendi also designed a line of clothing for the younger set, called Fendissime. They also have the home line, named the Fendi Casa, and have started various perfumes like the Fendi for Women, in 1985 and finally Theorema Uomo, Fendi Uomo, Celebration and Fantasia.

More currently, Fendi created fashion history in 2007 by executing the first-ever fashion show on the Great Wall of China. 88 models, including not just fashion models but superstars, as well, walked in this significant show that confirmed Fendi is a fashion house concurrent wealthy in history yet forever forward-thinking.

See more:

Fendi History:


Official Website:;jsessionid=124FA1970B0A07403CED8E6C13E44633

Archie Fegidero

Leave a Reply