Nike Got Durant, Under Armour Got Nike

Under Armour Nike Durant

With the basketball star, Kevin Durant’s contract expiring this off-season, several sportswear-producing companies are ready to attack a bid for the reigning NBA Most Valuable Player. Although, Nike is said to offer a 200 Million dollar bid to re-sign the star, another sportswear giant is ready to compete with Durant’s current sponsor. Under Armour, a Baltimore-based sportswear and apparel producing company offers KD a huge deal of 265 million to 285 million US dollar. Back to history, Under Armour founded in 1996 by Kevin Plank, who was at the age of 23 during those days. He started the business on his grandmother’s basement on Washington. Look at where the hard work and perseverance delivered the optimistic Kevin Plank, from its humble beginnings to a total success story.

“Do I take pleasure in that they paid $150 million more than they planned on paying? Absolutely.” The famous words came out the mouth of Under Armour Inc. Chief Executive Officer in his interview on Bloomberg News. Nike, the unarguably largest sportswear company offered the versatile Durant 300 million US dollars, 150 million more from their first bid. Under Armour is indeed very happy after they created panic to Durant’s current sponsor, and the biggest sportswear and apparel producing company. Yes, the Under Armour’s master plan of snatching Durant from Nike has failed, but they surely made Nike and other sports brand take them as a serious competitor.

uavnikeDurant would have definitely taken Under Armour to hype and fame, but not to forget, they still have their star endorsers. Although not as eye popping as the stars of Nike, UA have the NBA All Star Stephen Curry and also Brandon Jennings. They also ventured the world of soccer; they are sponsoring the English football team Tottenham Hotspur. As of the current date, Under Armour has reportedly surpassed Adidas as the number two top sportswear manufacturing company in United States. They are just behind Nike, which sits comfortably at number one. But, for sure, Nike is fully aware of the capabilities of the fast improving and rising Under Armour.

Archie Fegidero

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