H&M Sport unveils Caitlyn Jenner as their new endorser

BEVERLY HILLS, CA - FEBRUARY 28:  Caitlyn Jenner attends the 2016 Vanity Fair Oscar Party Hosted By Graydon Carter at Wallis Annenberg Center for the Performing Arts on February 28, 2016 in Beverly Hills, California.  (Photo by Karwai Tang/WireImage)

Caitlyn Jenner’s announcement to the world has become a shock that left most people’s jaws drop for a while. Sure, there were mixed opinions from the crowd especially from those who followed his family’s famous reality show that changed the face of television forever. Now, the 66-year old celebrity has become an icon of his own right that made him a considerable endorser for some of the world’s trusted brands.

After getting a reality show of her own, Caitlyn just recently landed one of the biggest endorsements she had by far. Aside from the announcement of being the newest face of MAC, the famous personality is now H&M’s newest star to represent its sports line.

The brand is no newbie when it comes to the family where Caitlyn came from. Just last year, Cait’s daughters Kylie and Kendall showed some high fashion sibling love alongside other famous sisters, the Hadids. The tradition of the partnership between the family and the brand is well established, which is why H&M’s choice of another clan member is not a surprise at all.

Caitlyn Jenner H&M (2)

As a former Olympian, Caitlyn is a great pick to represent the label’s sports line. It can be remembered that the former Bruce Jenner used to be a decathlon title holder.

As a person of strength and vigor, Caitlyn will definitely make a good advocate that champions intensity and force. There are no specifics yet coming from H&M, but the hint that surfaced from Caitlyn’s social media accounts clearly dictate her recent partnership with the brand.

Caitlyn Jenner H&M (3)

The exciting news from the world’s most talked about transgender nowadays is definitely a pleasant announcement.

With the ongoing search for gender equality, the fusion of one of the third sex’s prominent personalities and one of the most famous fast fashion brands is a declaration that such clamor is gaining ground to a considerable extent.

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Aira Algado

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