Caitlyn Jenner Ties Up with M.A.C. For a Cause

Caitlyn Jenner (1)

Breaking borders, the world of fashion has always been open to all kinds of people despite race, age, gender and color. It is through this industry that everyone gets to say what he or she wants, and gets everything that he or she needs. Here, people can wear whatever outfit they deem necessary for an occasion, or she can use that black-colored lipstick on her way to work because she feels beautiful in it.

Fashion and the mechanisms that make it work are always open to ideas, and it is through people’s differences that fashion has been blossoming incessantly ever since people treated it as a basic necessity. A few months after her controversial and liberating ‘exposure’ phase, Caitlyn Jenner is treading the waters of fashion and beauty, and her first stint is a collaboration with world-renowned makeup brand, M.A.C.

Known as a brand which is gender and race-sensitive, M.A.C. eagerly announced that Caitlyn Jenner will be the face of their latest line of lipsticks come April. Many have jokingly commented that there are now two Jenners who can rock lip products: one is Kylie and the other one is Caitlyn.

People from all over the world are nothing but excited about this latest venture. This transition of Caitlyn as she bravely shares it to the world inspired M.A.C. to contact her and translate her story to a lipstick shade inspired solely by her liberating act of loving her gender as it really is.

Caitlyn Jenner accepts the Arthur Ashe award for courage at the ESPY Awards at the Microsoft Theater on Wednesday, July 15, 2015, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)

M.A.C. named the collection #MACCaitlynJenner, which would definitely appeal to women and transgender people who love the striking palette of rose mixed with a hint of maroon. According to the makeup brand, the aforementioned collection would be initially offered to the market with one shade entitled Finally Free, a very strong depth of rose which will suit every woman’s need to enhance their looks.

The selling price of Finally Free is at $17, definitely within the right pricing of every M.A.C. product that has been released in the market. According to M.A.C., the lipstick would still bear all the makings of their legendary assets, proving that makeup will make you look better and function well regardless of what you’ll pay for.

Caitlyn Jenner (3)

One heartwarming thing about Caitlyn Jenner’s latest collaboration with the infamous brand is the philosophy of giving back. All proceeds of the Finally Free lipstick will be given straight to M.A.C.’s AIDS Fund Transgender Initiative, a cause that the brand has started to aid people who are infected with the disease, alongside helping them to rebuild their lives.

The Caitlyn Jenner lipstick will be out in the market specifically in April 7, and by the looks of it, these would be gone out of the shelves as quick as when Kylie’s own lipstick are up for purchase. The Jenners have established a strong foothold on both the fashion and the beauty industry and it is quite expected that Caitlyn’s stint will be well on its way to success.

Furthermore, there have been rumors that Caitlyn Jenner is also preparing to release a line of her own, which would include make-up, skincare and perfume.

See More:

Caitlyn Jenner Just Landed a MAC Collaboration – Fashionista
http://fashionista.com/2016/02/caitlyn-jenner-mac

Caitlyn Jenner, MAC Cosmetics pair up to create lipstick – CNN.com
http://edition.cnn.com/2016/02/27/entertainment/caitlyn-jenner-mac-lipstick/

Paul Intalan

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